Oxford & Kin
An eyewear brand rooted in purpose, culture, and clinical care.
CASE STUDY
Bridging Personal Story with Global Impact.
THE OPPORTUNITY
Dr. Harbir Sian didn’t want to create “just another eyewear line.”
He envisioned something deeper — a brand that blended his clinical values, his heritage, and his travels around the world. A brand that felt intentional, elevated, and most importantly, meaningful.
He came to us with a clear vision:
Reflect his personal journey
Launch a product rooted in trust
Give back through his profession
We partnered with Dr. Sian to build Oxford & Kin from the ground up — shaping a brand that connects story, strategy, and social good into every touchpoint.
The brand was named after two central themes:
“Oxford”: Honoring the time Dr. Sian spent learning, exploring, and expanding his worldview
“Kin”: A tribute to the sense of family, legacy, and connection that runs through his life and practice
Together, we positioned Oxford & Kin as:
A trustworthy alternative to generic, off-the-shelf frames
A purposeful product that reflects the optometrist behind it
A brand with heart, giving back through a partnership with Optometry Giving Sight
Story-Driven. Culture-Rich. Clinically Aligned.
THE STRATEGY
Meaning in Every Detail.
DESIGN + BRAND EXECUTION
We approached the design process with the same level of care Dr. Sian brings to his patients.
Logo + Monogram
A clean, confident logotype reflects the brand’s clinical roots
The custom “O&K” monogram is more than a mark — its overlapping forms create a crown, symbolizing legacy, pride, and care for others
Visual Identity
A color palette that combines earthy sophistication with subtle warmth
Typography that blends modern structure with elegance
Clean, elevated packaging that feels premium yet approachable
Product Influence
Each frame is inspired by places Dr. Sian has visited — subtle details and names that nod to cities and cultures that shaped him.
Every design choice reinforces a deeper story.
Oxford & Kin’s website was designed to feel like the brand:
Clean, minimal, and visually calming
Story-driven, with a focus on why this brand exists
Product-forward, but never overwhelming
We kept the UX intentional — inviting users to discover, not just shop.
Website + Digital Presence.
A Brand That Wears Its Values.
THE OUTCOME
Oxford & Kin launched as more than a product line — it became a statement of care, a celebration of story, and a bridge between clinical trust and lifestyle design.
What makes it work:
It’s authentic — infused with Harbir’s identity
It’s intentional — from brand to product to packaging
It’s generous — with every purchase supporting Optometry Giving Sight
This is branding at its most powerful — not just looking good, but doing good, too.
Thinking About Launching Your Own Product Line?
Whether it’s frames, eye care, cosmetics, or supplements — I help entrepreneurial optometrists launch trusted, strategic brands that reflect who they are and what they stand for.
Or email me directly at dav@studeo.design