The 3-Part Product Launch Method™

Designed for entrepreneurial optometrists ready to build brands patients love.

Person with cream under one eye, resting on hand, soft lighting
Isometric illustration of a modern workspace with a curved desk, dual computer monitors displaying charts and data. Various digital charts, graphs, and interface elements are suspended above the desk. Office supplies, a plant, and a coffee cup are also visible, creating a high-tech, organized environment.

Brand-to-Product Clarity

Lay the groundwork for a product that actually matters — and moves.

Before we touch design, we dig deep into the why, what, and who of your product idea.

  • Clinical insight to market fit analysis

  • Persona and problem definition

  • Concept validation (surveys, pilot testing, or in-practice feedback)

  • Regulatory landscape review

  • Strategic positioning: What gap does your product fill?

Outcome: A clear, patient-driven product direction backed by confidence and strategy — not assumption.

PERFECT FOR ODS WITH IDEAS BUT NO ROADMAP YET.

Illustration of an office workspace with people at desks, computers, and abstract geometric designs on walls. Bright colors and modern design elements.

Design & Brand Execution

Now we make it real — visually, verbally, and compliantly.

  • Product + brand naming

  • Visual identity (logo, color, type system)

  • Messaging and brand language

  • Compliant packaging design

  • Copywriting + patient education assets

  • Website design (optional e-comm)

Outcome: A high-trust, regulation-ready brand patients recognize and connect with.

FOR ODS WHO WANT MORE THAN “OFF-THE-SHELF” BRANDING.

Illustration of a modern office with three people and plants

Launch Strategy & Patient Rollout

From idea to in-hand — your product deserves a strong debut.

  • Fulfillment + manufacturing coordination

  • Clinic rollout (training, scripts, FAQs)

  • Patient-facing launch kit (email, posters, socials)

  • Feedback loop + relaunch optimization

Outcome: A confident, supported launch that drives real patient adoption.

BEST FOR ODS READY TO LAUNCH IN-PRACTICE OR ONLINE.

Not sure which phase you’re in?

Book a free strategy session and we’ll map out what makes the most sense for your product goals — no pressure.