Launch Journal
A resource for optometrists ready to expand beyond the exam room.
This isn't about generic business advice. It's about actionable insights for ODs who want to build patient-trusted products. Whether you're considering your first product or refining an existing line, this journal offers guidance grounded in clinical experience and brand strategy.
What Patients Actually Want from Eye Care Products
Understanding patient preferences can guide your product development.
3 Mistakes ODs Make When Branding Their First Product
Avoid these common pitfalls to ensure your product resonates with patients.
How to Know if You’re Ready to Launch a Product Line
You don’t need a second location or a massive following to start your own product line. But you do need clarity on a few key aspects.