How to Know if You’re Ready to Launch a Product Line

You don’t need a second location or a massive following to start your own product line. But you do need clarity on a few key aspects:

1. You’ve Identified a Consistent Patient Need

If you find yourself repeatedly recommending the same over-the-counter products, it might be time to consider offering your own. Your clinical experience has highlighted a gap—now you have the opportunity to fill it with a solution you trust.

2. You Have a Clear Differentiator

Launching a product isn't about putting your name on a generic item. It's about offering something that aligns with your practice's values and addresses specific patient concerns.

3. You’re Prepared for the Business Side

Beyond the clinical benefits, consider the operational aspects: sourcing, compliance, branding, and marketing. If you're ready to tackle these or partner with someone who can, you're on the right path.

In summary: If you see a patient need, have a unique solution, and are prepared for the business journey, you're ready to launch.