Turn your clinical insight into a patient-trusted product line.
I help entrepreneurial optometrists launch custom product brands with strategy, design, and execution that builds trust — and drives revenue.
TRUSTED BY CLINICS + BRANDS INCLUDING:
THE PROBLEM
Most great product ideas fail before they even launch.
Even experienced optometrists struggle to bring product ideas to life. Compliance is confusing. Branding feels abstract. And without a clear story or design, your product doesn’t get the trust — or traction — it deserves.
THE SOLUTION
That’s where I come in.
I help ODs turn clinical insight into sellable products — whether that’s eye care, cosmetics, or supplements. You bring the vision. I’ll guide the strategy, brand, packaging, and launch.
My 3-Part Product Launch Method
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Brand-to-Product Clarity
Identify the real need, validate demand, navigate compliance, develop your formula.
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Design + Brand Execution
Naming, brand identity, compliant packaging, and a trust-building website.
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Launch Strategy & Patient Rollout
Prep your clinic team, build your digital presence, and launch with confidence.
FEATURED PROJECT
Oxford & Kin
A clinically-rooted eyewear brand built from the ground up.
Who’s Behind This?
Hi, I’m Dav Deo. I’m a product launch strategist and designer with 18+ years of experience helping brands connect with the people they serve. I’ve built everything from lifestyle brands to wellness clinics — and now I help entrepreneurial ODs bring their product ideas to life.